EXECUTE

Marketing Execution Consulting

Ineffective campaigns. Social channels that have gone quiet. No real traction in a crowded market. Manual processes eating up time that should go into strategy. If any of this sounds familiar, marketing isn't broken — the system behind it is.

What this covers

One engagement, four levers — I work across whichever mix is actually moving your revenue, not a fixed package of deliverables.

ACQUISITION

Paid & Organic Channels

Channel selection, budget allocation, and campaign structure built to generate qualified leads at a cost you can scale, not just traffic.

SEO

Content & Search

Technical and content fixes prioritised by revenue impact, not just ranking — so organic traffic actually converts.

RETENTION

CRM & Reactivation

Segmentation and win-back campaigns that turn inactive customers back into revenue, instead of writing them off.

Three depths, depending on what you need

Every tier starts with the same discovery — your current marketing, goals, and channels — the difference is how much gets built, not just planned.

STARTER — $200

Strategy & Channel Plan

Channel prioritisation and a messaging framework tied to your ideal customer, delivered as a focused execution plan. Analysis and recommendations only — no campaigns built or run at this stage.

STANDARD
On request

Execution Roadmap + KPI Framework

The full channel and messaging plan, a structured campaign and content execution roadmap, and a KPI framework to track what's actually driving revenue.

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ADVANCED
On request

Full Campaign Build-Out

Everything in Standard, plus full campaign build-out, cross-channel execution, and a KPI dashboard with a governance framework — for teams ready to move from ad hoc marketing to a repeatable system.

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2,000+
Leads/month, scaled from €2K to €4K/month paid spend
+15%
Revenue from SEO
+12%
Incremental revenue from retention, 35% inactive-customer recovery

How I work

Depending on scope, this starts with a diagnostic: a full review of your current marketing with a written report on exactly what to fix and why — no changes made to your platforms at that stage. For clients who want it built and run, not just diagnosed, the larger engagements move into hands-on execution: I build the campaigns, set up the tracking, and stay close to the numbers until the system works and the KPIs make sense to whoever owns it after me.

That first paid acquisition test at MYOS was €200 that generated 700 leads in 7 days — the system was refined from there, not designed on a whiteboard and left untested.

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Ready to turn marketing into a revenue system?

Tell me which channels you're running today, and I'll tell you honestly what's worth fixing first.

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