:root {
  --dark: #17160F;
  --cream: #F4ECD8;
  --gold: #C9A35C;
  --beige: #ECE4D3;
  --muted: #8A7A55;
  --green: #0F3D2C;
  --sage: #E3E8DD;
  --grey-text: #4A4438;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  font-family: 'Helvetica Neue', Arial, sans-serif;
  background: var(--cream);
  color: var(--dark);
  line-height: 1.6;
}

a { text-decoration: none; color: inherit; }

.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 22px 6%;
  background: var(--dark);
  color: var(--cream);
}

.nav .logo {
  font-weight: 800;
  font-size: 1.1rem;
  letter-spacing: 0.5px;
}

.nav .links a {
  margin-left: 28px;
  font-size: 0.92rem;
  font-weight: 600;
  color: var(--cream);
  opacity: 0.85;
  transition: opacity 0.2s, color 0.2s;
}

.nav .links a:hover, .nav .links a.active { opacity: 1; color: var(--gold); }

.nav .links a.cta {
  background: var(--gold);
  color: var(--dark);
  padding: 9px 18px;
  border-radius: 30px;
  opacity: 1;
}

/* HERO */
.hero {
  background: var(--dark);
  color: var(--cream);
  padding: 90px 6% 80px;
  text-align: left;
}

.hero .kicker {
  color: var(--gold);
  font-weight: 700;
  letter-spacing: 3px;
  font-size: 0.85rem;
  margin-bottom: 18px;
}

.hero h1 {
  font-size: 3.1rem;
  font-weight: 800;
  max-width: 780px;
  line-height: 1.15;
  margin-bottom: 22px;
}

.hero p {
  font-size: 1.15rem;
  max-width: 620px;
  color: #C9BFA4;
  margin-bottom: 34px;
}

.btn {
  display: inline-block;
  background: var(--gold);
  color: var(--dark);
  font-weight: 700;
  padding: 15px 32px;
  border-radius: 30px;
  font-size: 1rem;
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}

.btn:hover { transform: translateY(-2px); box-shadow: 0 8px 20px rgba(201,163,92,0.35); }

.btn.outline {
  background: transparent;
  border: 2px solid var(--gold);
  color: var(--gold);
}

/* PROOF STRIP */
.proof {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0;
  background: var(--beige);
  padding: 46px 6%;
}

.proof .stat {
  flex: 1;
  min-width: 220px;
  text-align: center;
  padding: 10px 20px;
}

.proof .stat .num {
  font-size: 2.1rem;
  font-weight: 800;
  color: var(--dark);
}

.proof .stat .label {
  font-size: 0.88rem;
  color: var(--muted);
  margin-top: 6px;
}

/* SERVICES */
.services {
  padding: 80px 6%;
  max-width: 1200px;
  margin: 0 auto;
}

.services h2 {
  font-size: 2rem;
  margin-bottom: 12px;
}

.services > p {
  color: var(--grey-text);
  max-width: 600px;
  margin-bottom: 48px;
}

.cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}

.card {
  background: white;
  border: 1px solid #E5DFC8;
  border-radius: 14px;
  padding: 34px 28px;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.card:hover { transform: translateY(-4px); box-shadow: 0 14px 30px rgba(23,22,15,0.08); }

.card .tag {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 1.5px;
  color: var(--gold);
  margin-bottom: 14px;
}

.card h3 { font-size: 1.35rem; margin-bottom: 12px; }

.card p {
  color: var(--grey-text);
  font-size: 0.96rem;
  margin-bottom: 22px;
}

.card .link {
  font-weight: 700;
  font-size: 0.9rem;
  color: var(--dark);
  border-bottom: 2px solid var(--gold);
  padding-bottom: 2px;
}

/* CLOSING CTA */
.closing {
  background: var(--dark);
  color: var(--cream);
  text-align: center;
  padding: 90px 6%;
}

.closing h2 { font-size: 2.2rem; margin-bottom: 18px; }
.closing p { color: #C9BFA4; margin-bottom: 32px; }

/* FOOTER */
footer {
  background: #100F0A;
  color: #8A7A55;
  padding: 40px 6%;
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  align-items: center;
  font-size: 0.88rem;
}

footer .links a { margin-right: 22px; color: #C9BFA4; }
footer .links a:hover { color: var(--gold); }

@media (max-width: 860px) {
  .nav .links a:not(.cta) { display: none; }
  .hero h1 { font-size: 2.2rem; }
  .cards { grid-template-columns: 1fr; }
  .proof { flex-direction: column; }
}

/* Generic inner page header */
.page-hero {
  background: var(--dark);
  color: var(--cream);
  padding: 70px 6% 60px;
}
.page-hero .kicker { color: var(--gold); font-weight: 700; letter-spacing: 3px; font-size: 0.85rem; margin-bottom: 14px; }
.page-hero h1 { font-size: 2.4rem; font-weight: 800; max-width: 720px; margin-bottom: 16px; }
.page-hero p { max-width: 600px; color: #C9BFA4; font-size: 1.05rem; }

.section { padding: 64px 6%; max-width: 980px; margin: 0 auto; }
.section h2 { font-size: 1.6rem; margin-bottom: 18px; }
.section p { color: var(--grey-text); margin-bottom: 16px; }
.section ul { margin: 16px 0 16px 20px; color: var(--grey-text); }
.section li { margin-bottom: 8px; }

/* CALLOUT */
.callout {
  background: var(--sage);
  border-left: 4px solid var(--green);
  border-radius: 8px;
  padding: 26px 30px;
  margin: 8px 0 40px;
}
.callout p { color: var(--dark); margin-bottom: 0; font-size: 0.98rem; }
.callout strong { color: var(--green); }

/* NARROW SECTION (paired cards etc.) */
.section-wide { padding: 70px 6%; max-width: 1200px; margin: 0 auto; }
.section-wide h2 { font-size: 1.8rem; margin-bottom: 10px; }
.section-wide > p.lead { color: var(--grey-text); max-width: 620px; margin-bottom: 40px; }
.cards-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 26px; }
@media (max-width: 860px) { .cards-2 { grid-template-columns: 1fr; } }

/* PERSONAL INTRO (photo + text split) */
.intro-split {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 52px;
  align-items: center;
  padding: 84px 6% 70px;
  max-width: 1180px;
  margin: 0 auto;
}
.intro-split .photo-frame {
  width: 100%;
  aspect-ratio: 1 / 1;
  border-radius: 18px;
  background: var(--beige);
  border: 1px solid #E5DFC8;
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
}
.intro-split .photo-frame img { width: 100%; height: 100%; object-fit: cover; display: block; }
.intro-split .photo-frame .placeholder-initials {
  font-size: 3.4rem;
  font-weight: 800;
  color: var(--gold);
  letter-spacing: 1px;
}
.intro-split .intro-text .kicker { color: var(--gold); font-weight: 700; letter-spacing: 2.5px; font-size: 0.82rem; margin-bottom: 16px; }
.intro-split .intro-text h2 { font-size: 1.8rem; margin-bottom: 18px; line-height: 1.25; }
.intro-split .intro-text p { color: var(--grey-text); margin-bottom: 14px; font-size: 1.03rem; }
@media (max-width: 860px) {
  .intro-split { grid-template-columns: 1fr; padding: 60px 6%; }
  .intro-split .photo-frame { max-width: 200px; margin: 0 auto; }
}

/* PAIN POINTS */
.pain-points { background: var(--beige); padding: 76px 6%; }
.pain-points .inner { max-width: 900px; margin: 0 auto; }
.pain-points .kicker { color: var(--gold); font-weight: 700; letter-spacing: 2.5px; font-size: 0.82rem; margin-bottom: 14px; }
.pain-points h2 { font-size: 1.8rem; margin-bottom: 12px; }
.pain-points .inner > p.lead { color: var(--grey-text); margin-bottom: 32px; max-width: 640px; }
.pain-points ul { list-style: none; display: grid; gap: 14px; margin: 0; }
.pain-points li {
  background: white;
  border: 1px solid #E5DFC8;
  border-radius: 10px;
  padding: 18px 22px;
  color: var(--grey-text);
  font-size: 0.98rem;
  position: relative;
  padding-left: 40px;
}
.pain-points li::before {
  content: "→";
  position: absolute;
  left: 16px;
  color: var(--gold);
  font-weight: 700;
}

/* PRICE ON REQUEST / MINI CTA inside tier cards */
.card .price-request {
  font-size: 0.85rem;
  font-weight: 700;
  color: var(--muted);
  letter-spacing: 0.4px;
  margin-top: -6px;
  margin-bottom: 14px;
  text-transform: uppercase;
}
.card .mini-cta {
  display: inline-block;
  margin-top: 2px;
  font-size: 0.85rem;
  font-weight: 700;
  color: var(--dark);
  border-bottom: 2px solid var(--gold);
  padding-bottom: 2px;
}

/* Centered CTA under a section (e.g. right below tier cards) */
.tier-cta { text-align: center; margin-top: 40px; }

/* CONCRETE STARTING PRICE TAG (cheapest tier only) */
.card .price-tag {
  display: inline-block;
  font-size: 0.95rem;
  font-weight: 800;
  color: var(--gold);
  margin: -6px 0 12px;
}